Gokul Dudh Sangh

"Being in the OOH field from last 20 years, Marquis has executed many campaigns in different situations as per different tips. Click here to know few."

Brief

To reinforce brand superiority

  • Segment :: Milk and Milk Products
  • Type :Brand Penetration including distribution.
  • Presence :Satara District
  • Duration :5 Years
  • Rating :

Challenge

: Client had never opted for Brand outdoor campaign in spite of competition from other players in the market, rather whole this milk segment never engaged themselves for the OOH. Client had a mindset of sales are never driven by advertising. We believed that advertising alongwith good distribution channels would definitely improve sales. To take up the challenge, we took the responsibility of distribution alongwith Manpower and advertising. After working on BEP, accepted increase in the market share of Gokul products by 18% after 5 years, with Gokul paying for Manpower salaries and OOH spend distributed.

Strategy

Spot on media planning and flawless execution was the key.

Results

Overhead gantries on expressways & premium billboards across 15 cities including the metros and Tier – II towns ensured total and grass root level penetration of the message.
Anyone who loves or pursues or desires.

0.24% CTR

Except to obtain advantage from it.

15% less CPA

That produces no resultant more pleasure.

290% ROI