iDEA
"Being in the OOH field from last 20 years, Marquis has executed many campaigns in different situations as per different tips. Click here to know few."
Brief
To reinforce brand superiority
- Segment :: Telecom
- Type :Rural Brand Penetration.
- Presence :Marathwada, Konkan and Western Maharashtra.
- Duration :2 Years
Challenge
iDEA wanted to put Illuminated big size hoarding in each 15k-40k populated town of Maharashtra. The Idea was to create a ONLY CYNOSURE in the town in the form of illuminated Big size hoarding in the small town. We erected new hoardings at a spot best in town and made it Illuminated specially for Idea.
Strategy
Identify Main crowded location by doing site recee alongwith client in every small town.
There was a special challenge for Liasoning team as in a small town where there were enough hurdles getting electricity for homes, getting electricity connections for a hoarding was even tougher.
It Takes Time
Mistaken idea of ut denouncing
pleasure and praising.
pleasure and praising.
Need More Money
Mistaken idea of ut denouncing
pleasure and praising.
pleasure and praising.
Convert to Sales
Mistaken idea of ut denouncing
pleasure and praising.
pleasure and praising.
It Takes Time
Mistaken idea of ut denouncing
pleasure and praising.
pleasure and praising.
Need More Money
Mistaken idea of ut denouncing
pleasure and praising.
pleasure and praising.
Convert to Sales
Mistaken idea of ut denouncing
pleasure and praising.
pleasure and praising.
Results
With the huge success, competition tried to imitate without success.
Anyone who loves or pursues or desires.
0.24% CTR
Except to obtain advantage from it.
15% less CPA
That produces no resultant more pleasure.